Understanding the feeling and opinions of the people are important to serve them better. Sentiments analysis us the right way to find out what and how people are thinking about an action, social issues, news, events, new products or services launched by the companies and business organizations or its existing services etc. API and Tools developed on AI or Machine Learning principles can get datasets with best level of accuracy.
There are various online platforms to perform the sentiment analysis from various sources. Social media posts and comments, reviews, feedback and other statements can be analyze minutely to comprehend how people are responding and what are their reactions. The main object of sentiment analysis is towards a particular product, service, company, campaigns and activities that helps marketing experts to offer the better products and services to the customers. Source