Hisense future development should continue to focus on high-end products, but in the meantime expanding its business-to-business (B2B) industry, said Zhou Houjian, chairman of Hisense Group.
Hisense monthly revenue from international markets exceeds $ 800 million , which marks great success. However, the company still has to invest more in its research and development in the B2B industry.
Zhou Houjian points out that going overseas in the B2B industry is a clear strategy for the Group to deal with uncertain business risks in the future. The group now has 54 overseas companies and offices, 11 research and development centers, 18 industrial parks and production bases. . Over the years, Hisense has moved from a lesser-known company to one of China’s most popular brands among international consumers and has become a truly international brand. In fact, Hisense Group’s plan to enter B2B overseas. the industry has long been clear. Since the beginning of this year, at the annual Canon Fair and China Africa Economic & Trade Expo, the Group has released new lines for B2B products such as colored ultrasound machines, smart transport solutions and commercial display solutions. , increased by more than 240% in the first 10 months of 2021.
Hisense trade shows can now be seen at the Parc des Princes Stadium in Paris, BP oil station in the UK, KFC restaurants in Poland and ice hockey stadiums in Norway. In August of this year, Hisense Medical received a series of medical exhibitions from South Africa, which is a milestone in its international pharmaceutical business. industry, demonstrating the Group’s commitment to transforming and developing industries. The Group will provide valuable support for human and financial services. Accelerating the growth of B2B business abroad will enhance Hisense technologies a global influence.