Initial Exchange offering is a booming trend and has the potential to vary the means investors check up on token-based fundraising. Fundraising through IEO is taken into account safer by the investors since the exchange platforms would settle for any project with due diligence. This fundraising choice provides the investors the confidence of liquidity whereas giving the projects a ready-made user base to focus on their marketing efforts. Also, it reduces the burden of the KYC/AML method on the issuers because the exchanges take the responsibility of confirming investors and projects.
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