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It’s on the increase Personally, I have noticed an increase over the past year but it was only today when I visited 2 shops at lunchtime and they BOTH wanted my email address, that I began to realise Marketing Automation is becoming mainstream. The first was in Mothercare when purchasing a bath towel for my son, then again in schuh when buying a pair of trainers also for little Henry!
Now here’s the smart bit!
Once I receive and open that email I am now “cookied”. The company knows my IP address and any further interaction with the company is monitored and they know who I am. They can track me every time I go on their website and know every single page I visit whilst sending me further emails depending on what products or categories I have viewed. Also from my original purchase of a 1 year olds blue towel and a pair of Adidas size 5 trainers from their Reading store they now know I am probably from Reading and have a 1 year old baby boy whose price budget is around £40 on a pair of kid’s trainers!!
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