Keyword research is a critical activity. It is essentially done to identify the target keywords which are most relevant to the audiences and are capable enough to make or break any blog content, advertisement campaign or website optimization.
Thus, one can infer that keyword research is not an easy thing to do. A number of professional SEO company in San Francisco are involved in the process of conducting keyword research for the clients to make them stay ahead in the competition.
We tell you certain deadly keyword research mistakes that one must avoid:
Too Broad Keywords To Target
Targeting too broad keywords which seem to be unrealistic for a company is a deadly keyword research mistake one could make. The long-tail keywords have a lower monthly search volume.
Irrelevant To The Audience
Targeting keywords which are inconsistent with the language used by the audience is nothing but wasting time and budget. The best SEO company Chicago says that even if a keyword is close to the preferred language of the audience, it won’t help much. The keyword should be exactly in the language of the audience.
Ignoring Search Trends
The companies providing professional SEO services DC keep an eye on the impact of search trends on targeted keywords. The targeted keywords do rise or fall in popularity; thus keeping a tab on the trends is a great way to keep the keyword research in line with the competition and the growing demand of the audience.