With competition in the marketing industry growing by the day, marketing teams need very advantage they can muster to ensure success. We’re going to list just a few things that every marketing team should aim to include in order to speed development and increase returns on investments made.
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Use task-management software
Marketing teams often have to balance multiple tasks simultaneously. They might have to manage social media platforms, research new marketing platforms while keeping an eye on analytics and strategize for changing trends etc.
In a chaotic work environment such as this, there’s every possibility that projects might be mismanaged due to poor communication and the general complexity of marketing projects. The easiest way to avoid is through the use of task management software.
Project and task management software allows marketing project development teams to collect all assets, information and tasks in a single place. This minimizes the chance that a critical task will be overlooked as all tasks can be displayed visually using Kanban boards or Gantt charts.
Organizing your schedules in this manner helps create self-organizing, self-governing teams whereby each team member can oversee the work of others and ensure projects keep on track.
Don’t be afraid of failure
Experimentation, exploration of new strategies and learning from failure are key to great marketing.
It’s easy to be overwhelmed with the sheer number of tasks that need to be completed at any one time by a marketing team and so it’s easy to fall into a set routine and stick with it.
Regular brainstorming sessions should be made a norm, so everyone has a chance to educate the team on the insights they have gained over the duration of the project.
Don’t be afraid to try something new every once in a while. Even failed marketing campaigns can be great learning opportunities. Figuring out why something doesn’t work can help improve current projects or reveal new strategies that may improve future marketing campaigns.
The backbone of any marketing campaign has always been the ability to create informative and engaging content. But one must always pay attention to shifting patterns in consumer trends. You need to learn what you audience wants to learn about and align your content creation strategy with contemporary culture if you want to see returns on your investment.
With this in mind, creating a content supply chain should be an important part of the marketing project management process. You need to constantly ask questions such as: What content do consumers want? What can we do to fulfil this need? How much content do we need to create? How much content do we already have? Who will make this content? How will we deliver this content?
Content creation requires the ability to quickly and efficiently adapt current strategy to appeal to contemporary consumer trends. It’s not an easy task and requires a lot of forethought and planning.
The good news is modern project management best-practice principles are already well-geared towards the demands of the modern economy. Agile project management is a tried-and-tested method of ensuring your projects can keep up with demands, being flexible while still focused enough to complete tasks within budget and on time.
Know you audience
Marketing ‘white noise’ is a big issue when it comes to digital marketing. You’ll find a lot of marketing campaigns echoing the same thing over and over again, copying the competition for a chance at an equal playing field. Many don’t really understand who their audience is and how best to reach them.
After the project initiation, always seek feedback from consumers. Understand their thoughts, their media consumption patterns, what questions they’re asking and what answers they’re looking for.
Interview consumers as frequently as you can to makes sure your content is actually useful for its intended audience.
It’s a big word, but all this means is that activities between your different departments (e.g. Development, design, content etc.) need to remain synchronized throughout development.
You can do this pretty easily through flow charts. Daily meetings also go a long way towards maintaining cross-department workflows.
Done correctly, everyone is kept ‘in the loop’ making the entire development process much less stressful.
Pay attention to data
Sifting through analytics all day is hardly the most entertaining work, but without an understanding of what returns our marketing efforts are generating, your teams will be left in the dark. It’s vital to pay close attention to what your customers are saying through their engagement with your content (or lack thereof) so you can make educated guess about which projects are worth continuing.
A surprising number of marketing teams think they can navigate their way through a project without adequate project management training.
While this may work for a short time, you’ll be left at a distinct disadvantage if you’re not following the best-practices outlined by contemporary project management methodologies.
It’s hard to overstate the benefits that training to bring to your marketing campaigns. Thanks to modern technology, project management online courses are more accessible than ever. There’s really no reason not to make sure you have every advantage possible, so make sure to train your teams asap.