How many times do we go to page 2 or 3 of Google search results? You can hardly count them, right? This is where SEO comes into the picture, making your website rank on the first page of the search results. No wonder 64% of marketers actively invest time in SEO. Let’s find out more…
Over the years, the digital landscape has changed tremendously but what still remains at its core is Search Engine Optimization. With a cut-throat competition increasing in the market, companies are striving hard to make use of the most recent trends & technologies to find success. While improving your website’s overall searchability and visibility, SEO services offer other values too! It is not just a marketing strategy but is crucial for your business survival.SEO is primarily focused on making search algorithms work for your benefit and making your website visible to users and potential customers. SEO techniques can make sure that your potential customers find you in the first place at search engine rankings.
Having an impressive website design, building great user experience, and leverage other marketing techniques are definitely important but SEO is what leads the users to them.
Let’s find out what are the different ways by which SEO plays an integral part of your business survival:
Brings you long-lasting results:
A smart SEO strategy will surely last you for a long time. Despite search engines keep on updating and improving themselves, but the ranking you achieve with a strong SEO campaign will definitely sere you for years. In the long-term, it has noticeable impacts on your business, all do you have do is have faith and give it time. Many businesses are constantly asking “How soon can I get my website on #1 rank?” and in just a month or two they simply give up thinking that SEO doesn’t work. However, this is not the case. If done correctly, SEO is certain to improve your ranking tremendously but it takes approximately 6-12 months to see great results which can last for years.
As a business owner, you already know how crucial it is to have an impressive portfolio and generate conversions. Having good search visibility with the help of SEO can act as a great asset for acquiring customers and have monetary gain afterward. All you have to do is- invest time and money.
SEO brings impressive ROI:
Every business cares about Return on investment, right? SEO is not a cost to your business but a true business investment that brings you a great return on investment. If you budget 6-12 months of SEO, set realistic results and you’ll be surprised to see the results! Remember, that you do not expect results too soon and wait for SEO to work in your favor to make the most out of it. You will be surprised to know that SEO can even bring more clicks than PPC advertising but you should not consider it as an immediate way of generating revenue or sales. A long-term plan will ensure that you get the best ROI over time.
Organic search fetches huge part of website traffic:
SEO is focused on organic search which is accountable for a big source of website traffic. For better website performance, organic search is the most critical component. It is the ultimate way to get better conversion rates and website engagement. You can’t deny that search visibility is a great asset and compared to other search engines, Google owns a significantly larger piece of the search market. If you have a trusted website, it will always be favored by Google. With more than 40,000 search queries on Google every single second, Google will keep your website as a trusted source & give a good ranking position on the first page of the search engine results with quality, and constant website optimization.
Economical than other paid-search strategies:
For those who think SEO is expensive, it is certainly not. In fact, SEO is one of the most cost-effective marketing strategies as it targets users and prospective clients who are actively looking out for your products or services online.
Its inbound nature helps you to save tons of money in contrast to outbound strategies such as cold-calling. Over time SEO has become far more simplified, cost-effective, and user-friendly. It might however take time to reach top rankings but consistent strategies and hard work can bring in a considerable flow of traffic.
Provides analytics data for your website:
SEO can provide useful analytics data for your website. It provides you an ability to complete information like demographic info & other engagement metrics of users who have interacted with your website. For instance, Google Search Console provides data related to pages that have performed the best, mobile issues of content on your site indexability and others. Similarly, Google Analytics can give you all sorts of data like what your audience is reading, traffic sources, most liked pages, viewed content, other channels of getting users, and so on. Your SEO service provider can look into the data carefully and take informed actions to keep the results getting better and better.
Provides an edge over competitors:
Unless your business is truly one-of-a-kind, you may have thousands of competitors in the market. Every day thousands of websites are registering themselves, and everyone striving to be on top! Though SEO ensures to get the highest rankings for your business, it takes immense efforts to maintain these rankings and beat the competition. Only consistent SEO efforts and a strong SEO strategy can help you survive in such a fierce competition and can bring great results.
Other than all the points mentioned above, SEO helps in several other ways like positioning your business as trustworthy and credible, increasing mobile searches, helps in snippet optimization, influences the buying cycle and what not! All you need is a reputed SEO service provider who can work on your SEO strategy to help your business survive and ultimately thrive!